St. Petersburg definitely needs its own corporate identity. In order for each resident to show their involvement in the city, and the city gained its "corporate face".

What should be the design for St. Petersburg? Understandable to all, classic, but modern, sincere, and not just a beautiful picture. Also, the design should easily adapt to any carrier: from billboard to T-shirt. When developing the identity of the city, we did not forget about it.

Our logo is a collection of recognizable images: rain, river, fog, window, bridges, yard-well.
To see the images that are hidden in the logo - watch the video:

The pattern repeats the sign, so it is easy to use it separately and not lose recognition of the design. It is formed in the famous images of St. Petersburg, it is cool to use it as a separate illustration for the design of merch:

Bags with inversion - a reference to the well-known Petersburg phenomenon - “white nights”:

Raincoat. An important subject for someone who lives in Petersburg:

Possible design for light designs. It would be cool to see this at the station:

Rubber boots. Well, you understand: we always have rain and slush here.

This is not a photoshop. We made a trial batch of T-shirts with our patterns:

Boats, ships, rivers, canals, bays, lakes - this is all about St. Petersburg:

Another thing we invented: you throw dice, and you get what you can do in the city. For example, take a photo of a landmark, watch the sunset or go to the bay:

The presentation used our photos and photo Yana Subbotina.